Aug
American Spending on Alternative Medicine Continues to Skyrocket

American consumers spent an estimated $34 billion on alternative medicine in 2007. In fact, alternative medicine accounts for over 11 percent of out-of-pocket spending on health care in the United States. This surprising information comes from the first national estimate of dollars spent on alternative medicine in over ten years. The last government estimate of spending on alternative medicine was reported based on a 1997 survey that found spending to be at about $27 billion.
Alternative medicine includes any healing practice not falling within the realm of conventional medicine. Many such practicies include herbalism, homeopathy, hypnosis, naturopathy, chiropractic, acupuncture, yoga, biofeedback, diet-based therapies, Unani and traditional Chinese medicine. These practices are very diverse and may be based upon traditional medicine, folk knowledge, spiritual beliefs, newly conceived approaches to healing or a combination thereof.
Briggs also noted that as the number of uninsured Americans increases, the use of these therapies may grow even more as some of them are relatively inexpensive. Because the data gathered for the estimate was collected prior to the current recession, it is not know if the economy played a role in jump in alternative medicine spending.
Findings concluded that 38 million adults visited alternative medicine practitioners for which they paid less than $50 on average per visit, and the average annual spending per person was about $122. For services such as acupuncture, homeopathy and hypnosis, the average was a higher at $75 plus. The average spending for products was $177.

During the summer when kids would rather chase the ice cream man down the street than eat the GoGurt (portable squeezable yogurt) that they may be used to in their lunch bags, there may be a new reason to keep yogurt on the menu…even during the summer months. It seems that probiotics—the healthy bacteria found in food and dairy products like yogurt—may be able to prevent the flu.